Live sample — no sign-up needed

This is what you walk in with.

Pick a real situation below. You'll see exactly what RepBrief hands you before the meeting — and the objection cards are swipeable, just like in the app.

What you told RepBrief

The situation

Who you're meeting: Dr. Maya Chen — Interventional Cardiologist
Account: Northgate Heart Institute · Hospital / IDN
Product or objective: IVUS catheters — conversion from incumbent vendor
Meeting length: 90 seconds (hallway)
Current relationship: Cold / early
Known objection: We're locked into a contract with our current imaging vendor through next year.
Desired next step: A 10-minute follow-up call

Your brief

Word for word

Your opener

Dr. Chen, you've got a case at 10, so I'll take 60 seconds, not 90. We make the IVUS catheters your colleagues at St. Vincent's run, and their pre-dilation imaging time dropped by a third. I'm not asking you to switch anything today — I'm asking for one case where you compare images side by side. Can I get ten minutes on the phone Thursday to set that up?

The conversation

Talk track

1Name the constraint out loud: "You've got 90 seconds — here's the only thing that matters."
2One proof point from her world — a comparable program, an outcome, a time saved. Not a feature list.
3Make the smallest possible ask: one comparison case, never a switch.
4If she bites, stop selling. Book the follow-up and get out of the hallway.

Ask these three

Discovery questions

When your current imaging contract comes up for renewal, who weighs in besides you?
What's the one thing about your imaging workflow today you'd fix first?
If image quality were equal, what would make a second vendor worth considering?

Swipe through before you walk in

Objection cards

They say

“We're locked into a contract through next year.”

You say

I'm not asking you to break it. Contracts end — relationships start earlier. All I want is one side-by-side case, so when renewal comes up you're deciding with your own data, not a rep's slide deck.

Card 1 of 3 — swipe or use the arrows

The ask

One clear next step

Can we grab ten minutes Thursday? I'll bring the side-by-side images and you decide whether a comparison case is worth your time.

If you're cut short

Graceful exit line

Totally understand — I'll be at the symposium next month. May I send you the case data after? Ignore it if it's not useful.

Follow-up email

Subject: The side-by-side I mentioned — ten minutes Thursday?

Dr. Chen, Good to catch you between cases. As promised, here's the image comparison from St. Vincent's — same lesion, two systems, thirty seconds apart. I'd love ten minutes on the phone Thursday to walk you through it and set up one comparative case. No contract talk, no commitment — just the images. If Thursday doesn't work, reply with a time that does. Best, [Your name]

CRM-ready call summary

Caught Dr. Maya Chen (interventional cardiology, Northgate Heart Institute) in hallway between cases — 90 seconds. Cold/early relationship; account contracted with incumbent IVUS vendor through next year. She agreed to review side-by-side image data. Next step: 10-minute call Thursday to arrange one comparative case. Renewal committee composition unknown — probe on next call. Follow-up email sent same day.

Your briefs won't be canned.

This sample was built from the situation above. Yours is built from who you're meeting, your product, the time you actually have — and what you learned last time.