The 30-second debrief in the parking lot
You will remember the outcome of today's call for a month. You will lose the useful part, the offhand comment about the new fellow starting in October, before you reach the next parking lot.
Capture color, not conclusions
CRM notes tend to record what happened: met with Dr. K, discussed product, follow up in two weeks. That is administration, not preparation. What helps you next time is the texture: who interrupted, what they said about the competitor, the frustration in how they described the scheduling system.
Three prompts, thirty seconds
Before you put the car in drive, answer these out loud.
- What surprised me?
- What did they say that I did not ask about?
- What is the one thing I should open with next time?
Do it before you drive
The decay is immediate. A note recorded that evening is a summary of a summary. Recorded in the parking lot, it still has the actual words in it, and the actual words are what make an opener sound like a continuation instead of a fresh pitch.
Take this in
Three questions, out loud, before you drive. Detail captured in the parking lot is worth more than a paragraph written at night.
Walk in knowing what to say
RepBrief turns your next meeting into an opener, three prioritized questions, confident objection responses and one clear next step.
More field notes
- RepBrief vs generic ChatGPT prep: what a medical-sales brief addsSame scenario, two answers: a generic AI assistant's prep versus a RepBrief brief for 90 seconds with a cardiologist.
- 90 seconds with a cardiologist: what to actually sayA hallway window is not a shortened sales call. Here is how to structure 90 seconds so you leave with a next step instead of a brochure hand-off.
- The 15-minute staff lunch that actually moves a decisionLunches get eaten and forgotten. A simple change in who you talk to, and when, turns a catered tray into a real advance.